Daimler Trucks North America (DTNA) announced the appointment of Dave Giroux as director, public relations and corporate communications. In this newly created senior role, he is responsible for DTNA’s public relations strategy, internal and external corporate communications, as well as media relations for its industry-leading family of Freightliner, Western Star, Detroit Diesel, Thomas Built Buses, and other company brands.
«We are pleased to welcome Dave Giroux, a proven innovative communicator, to our DTNA family,» said Martin Daum, president and chief executive officer.
«This strategic organizational placement strengthens our focus on exceptional communications with industry and national media, not only pertaining to our well-known truck brands, but also related to our global engineering, design, and manufacturing prowess. Dave will bring his extensive industry and media relations background to our already accomplished communications team.»
Giroux joins Daimler Trucks North America after serving as Meritor, Inc.’s director of global brand management and marketing communications. In this role, he was responsible for the company’s brand transition from ArvinMeritor, Inc. to Meritor, Inc. previously; he served as director of marketing communications for Peterbilt Motors Company in Denton, Texas. Giroux also has extensive international experience operating as ArvinMeritor’s director of corporate communications and media relations in Amsterdam, the Netherlands.
